Antibiotic Awareness Week - Time to Reshape Consumer Expectations

NPS MedicineWise is urging health professionals to pledge their commitment to preserve the miracle of antibiotics and reshape consumer expectations during Antiobiotic Awareness Week this week (18 - 24 November).

With antiotic resistance globally recognised as one of the greatest threats to human health, Clinical Advisor at NPS MedicineWise, Dr Philippa Binns, says all health professionals need to be champions for the safe and appropriate use of antibiotics.

“The overuse and misuse of antibiotics drives the spread of resistance in the community. So whether you prescribe, dispense, or provide advice about antibiotics, you have a responsibility to preserve the miracle of these life-saving medicines,” says Dr Binns.
“Over the past 18 months, we’ve been asking Australian consumers to take a pledge to use antibiotics safely and appropriately – more than 35,000 people answered our call. Now we’re asking every health professional in Australia to make that same public commitment.”
Launched in early November 2013, the NPS MedicineWise antibiotic resistance fighter pledge has already seen around 3,100 health professionals publicly commit to preserve the miracle of antibiotics. The interactive online tool asks health professionals to champion appropriate antibiotic use and apply the principles of the MINDME antimicrobial stewardship creed in their practice.
“With around 19 million prescriptions written in Australia every year, we are among the highest users of antibiotics in the developed world. If 25,000 health professionals pledge to preserve the miracle of antibiotics, we will be nearer our target to bring Australia in line with the OECD country average for antibiotic prescribing,” says Dr Binns. “And if we unite as a community of health professionals, committed to changing our own behaviour, then we can bring Australian consumers – and their expectations of quality care – along with us.
“Patient expectations can drive inappropriate antibiotic prescribing. And from our research with consumers, we know that many people ask for, or expect to be prescribed, antibiotics when they have a cold or flu. “Changing these expectations is a significant part of our challenge in addressing antibiotic resistance but there are simple things all health professionals can do to shape the way we think about and use antibiotics.
“Take the NPS MedicineWise pledge, put yourself on the national map of antibiotic resistance fighters, and then print and display your personalised antibiotic resistance fighter certificate in your workplace. “Through your public commitment to fight antibiotic resistance in your practice, your patients and customers will expect you to be a champion for the appropriate use of antibiotics when prescribing, dispensing, offering advice or answering questions about these life-saving medicines.”
To find out more about the pledge in Antibiotic Awareness Week, go to www.nps.org.au/hppledge