Medical logistics provider gains on-brand hi-vis workwear

Total Image Group (TIG) — an Australian uniform and branding provider — teamed up with medical logistics provider Smartways for a custom-designed project. Combining safety standards with brand alignment, the result is believed to be Australia’s first ever red high-visibility garments. Smartways turned to TIG to comply with union-run site requirements of high-visibility uniforms, seeking a solution that could integrate its corporate colours of red and navy into the design, without compromising on compliance with stringent hi-vis standards.

TIG spent 12 months finding the suitable shade of red that would pass safety tests and stay vibrant; something achieved by dyeing the fabric rather than sublimating it, which lends the garments greater durability and longevity. Additionally, TIG aided in the Smartways rollout by introducing a new online platform and providing personalised packaging for each employee, ensuring an efficient and smooth transition. 

“We couldn’t be happier with the results of this collaboration,” Smartways Marketing Director Steve Cheetham said. “The team at Total Image Group worked closely with us every step of the way, ensuring our vision was brought to life. The red hi-vis uniforms have been a huge success with our staff, who appreciate both the comfort and practicality. Not only do they meet safety standards, but they also perfectly represent our brand identity.”

Image courtesy Total Image Group