Westwick-Farrow Media launches Aged Health

Westwick-Farrow Media (WF Media), the B2B publishing arm of Universal Media Co, has launched Aged Health, a new national print and digital publication aimed at helping aged care leaders stay on top of the latest industry developments, trends, products and solutions.

“Aged Health is a natural extension of our national health publication, Hospital + Healthcare. The aged care sector in Australia is continuing to undergo a major transformation, following the Royal Commission and the impacts of the pandemic. Technology developments, new products and services will be at the forefront of this transformation, and Aged Health is the new voice for your industry, connecting those caring for the aged community with the innovators who will help create a modern and more efficient industry,” said Geoff Hird, Publisher, WF Media.

WF Media has published Hospital + Healthcare magazine and www.HospitalHealth.com.au for over six years, in which time we have developed close alliances with leading industry bodies and events, including AIDH, ACIPC, Australian Healthcare Week, IHEA, ACCPA, Wounds Australia, IHHC and more, Hird said. “These relationships are a testimony to our focus on promoting and supporting the sectors we serve. Aged Health will further develop alliances with dedicated aged care sector associations and industry bodies to better service the industry.

“If you are an aged care disruptor or represent an organisation or industry body looking to transform care outcomes and help providers better service the elderly, we would be delighted to hear from you,” Hird said.

“The aged care industry is going through a lot of changes, challenges and developments, including new aged care reform legislation, workforce crisis, another COVID-19 wave, at home programs and more. In these challenging and evolving times, when organisations are focused on providing the best care to residents, it can be difficult to keep up with latest industry developments and advancements. Our digital and print publication will help them stay on top of developments that matter the most and help improve care outcomes,” said Carolyn Jackson, Chief Editor, WF Media.

The Aged Health weekly eNewsletter and quarterly magazine will be sent to over 4000 senior decision-makers, covering all aged care facilities, and their parent organisations, and aged care service providers, across Australia.

“WF Media celebrated 40 years as an Australian-owned B2B print and digital media publisher in 2021. With 11 multi-platform media brands, we serve a range of diverse sectors such as healthcare, electronics, engineering, electrical, sustainability, lab and life sciences, food and beverage, critical communications, and IT. Our focus is on connecting buyers with suppliers via content and advertising engagement, as well as face-to-face and digital events,” Hird said.

To subscribe to Aged Health, please visit this link — https://www.agedhealth.com.au/subscribe.