Enhance your patient communication in 2018

Research experts are predicting that in 2018, the single most exciting business opportunity will be to improve your customers’ experience. In fact, Gartner predicts that this year, more than 50% of organisations will redirect their investments to customer experience innovations.¹ According to Walker, by the year 2020, customer experience will overtake price and product as the key brand differentiator.²

So how can you improve your customers’ experience?

According to Nadine Bucher from Bing Technologies, the healthcare sector is pushing towards a more efficient and patient-centred future. Their customers expect to receive information that is relevant and targeted to their personal (or business) needs. Furthermore, they expect to find it across multiple channels — via online, e-comms, printed mail, texts etc.

“To get the most out of customer communication, you need to understand your clients. The best way to do this is to build a single, 360-degree patient view. Having a complete and accurate view of all the information held on a particular individual allows you to have a comprehensive multi-channel strategy in place that ensures messages will be communicated clearly and consistently to achieve better health outcomes in ways that are also more cost-effective,” said Ms Bucher.

Bing Technologies has developed the EasyPost Mailroom software that enables healthcare professionals to securely send highly sensitive communications. Established in 2001, the company works with clients in sectors including health, banking and finance, government, and not for profit that all maintain strict policies and procedures for safeguarding data privacy.

“We have many clients in the health sector and we offer them automated, secure delivery of postal mail, email, SMS, voice and fax,” said Ms Bucher. “This improves the overall patient experience and generates savings by reducing costs associated with printer consumables, paper usage and valuable staff time.

“At a time when patient experience is increasingly important to the healthcare industry, our free EasyPost Mailroom software enables secure mail or electronic communications to be delivered to patients with volumes as small as a single letter through to hundreds of thousands. This enhances single patient view strategies and digital health initiatives, streamlines vital communications, and assists health organisations to meet compliance requirements.”

The system is easy to adopt, requires no change to current document workflows or templates, comes with full training and transparent costs, broken down for auditing and billing.

Australia Post lodgement details and electronic delivery confirmations are also easily accessible via Bing’s Online Customer Portal.

Find out more at bingmail.com.au

References:

1. www.gartner.com/newsroom/id/3072017
2. www.walkerinfo.com/knowledge-center/featured-research-reports/customers2020-1